<div id="readability-page-1" class="page"><article><p><img src="data:image/webp;base64,UklGRpgYAABXRUJQVlA4IIwYAACwrwCdASqvAcwBPpFInEqlp6kuJlOZScASCWUt3cim6vI4D2urQthHHWO+vjxwBF/Fuq7ooZ77Y73UD12OjQvntzBTy9gbE38nuVumxmI5/MvWOjdFF5E0zMzMzYlIIAAAAAUEYZmZ5PFQM/DEQ4WPcxaUzk9Ruu0OrgPPmeh2c1jf/78aSj8ArzonOlAFFRlyBOLF//PC+/y9aikEEIIZm6HsQQAC//zEC+FVlVSIV00E5eX1pQa1rWta1rn7o2wq1Pi/ME2nLuH5QLB5vysQaxjGMbcTit45SpYHiwqmVHcLEr8Rg1rWuUzi408EtzCPah+Fyy8dSmxJmNLK4gnQgN/qVCQE69Jzi9mlft8ueGWtNXskNHxSmbrOklk8dMk6vPFgVWao5Azo+rOj/t7nzLwG0rgAiPc8MGvzsp9r3U29a68u4x4vRwh8eAzkKwYdpakHIuJmjFPUe2nHiOcBv5DiayzNN+S2cigjXXqNF+FXegnBCKYm0Atpp3oIpfdpMglNJ30BwcSY9s34+KhoAsaqVkOH7baACKdgphhO3rC9qsI7YFF1Hs0Mpzdi7XXaAdTk8eUBfni9XL7Z9m30TEersTOT4tpm9vqWdGpGQuD72MmvDb4JXytK4BlB3ay98FTTZUEc7dscZbq4NudW00dN1M9JJMyfp2MKo+LLzAX8Goenyhoo7pd9Jv5gTq4/54O4HOk+6uTSt/3cAEEJZ5gulVFM5YqnLCcFb9ix6FmPbDZ24uCpQ+pMR6MR7JWTAGs4GruThvPtIi+DTPTK/t7UErRiN0WUO27VFGPFnsXJWV4w3wqWFXTFtjBVugG7xIPuZFNzfrVjUN5n2LaNhhVtr/zChW7OBUZuvZmb8Q6buk2GvZdg1lsvXgmwK88W+54Md+jXw7NgSlj+yTNlzhpg9EpQFtwy+9FhVxrD2mpqI5/NQXc/N0jcpfxviztsvnJZdcuZCOo+hO/ceVoRqeeDBU0c0KfpTMM7rAEnMzjGDJg4iLpmP66F0311uNF3RxCFEyJiLK3emown77y0MAh9yl7wSUyPkaL4OTbNPWPwa0nNH9Jm4Gb7l0vmtdKuV45fYKgD5hIhEHDjcKke9+13lF9gnM1MTCSqj/PeWfIdqrikAvXPWH2k07+9swmf3LLgnL9zpO0VyTpxYg40+6T3exTORxmzDuoeRqz0QZL6fYC/tK1E25AD2QLeyNmvRxjsxABTSaOOImDtfq8nrPyPKMLv+0adZRd6TV0Oe6Tt61L6jp7Rti3vBFG8ppxIkxoBbag/9EghYGaut+EEOkboKcAsr/aIPJ3+CwVqziJphs3LFOkQP1p7cml/4OxAjXIm/Fr8Eba77eynl1a+4fCdd3yE1wE3Ho2b4WCtc/TmmrY1ZTlJMDTqwe1qZahKnSqOM09+6pI9rSK2mAVzVd1LY/dxwPzweWPMeXMozHTOhyWdIfryeEGbKwHWrIxrtHTkYB9SZ+AGVV4yCBsNtu/biD01Utm0ZROsWHdqCKqFM8y67FHCXKf27QnReSTyLWZGTzGwzu54cToH5/PViwPxxSctEWM7KcNl//+y3nxBj/VSVIjg3rbDaKa1/3sFVKPBkfWE1KJrP0vkKayKDJn1T/yBhCRAq9OWvCNvOD7fn/BwF5z/RhiPQFyr3mKfLkDYc0xM7v0S61+OhWC6Kk2C4WVOg3UYN5rcWTb0x2kTDOODDUWiGJ+rr0iq1GhzJPfDLlmzqr3WH36AySYXwA292z2npcd6Bq/8+Vcyn+QQqM1ir13MWombKQcGljMDxKou+wzbkA96tSwXdiDDcBG0Qknk0gdjru+FqluQVk9DEHF+NlVVVj16LMrQSlBQ9Ob1i2ypUgXbk0BQEVbyMfHXJ7QAAP7ye945YCLyLzMvXufe+zKHxQwxkI4spNPI/j7SzF6N6cbe4pDoBcYQoau/gEVLTZPlRX1qo/D+UirOijTHLQ1cbJgTDrZDT8c7Eh8rXhcfz54XTMmKONWpMPyF/ilwBgqraDYbEm4MDFuBhvCS2wDgNkSdj283OZPSRJJIDhIB9LyDKYgj3C175+ndj5VV6OONLd3Lpkwg36ns5EYCGxXD9pYYEair6cYRQoBX7f8NPAMACYGa6RIwiQcjIogbml4ca7LEmt1tCxtVcDAs9xh3xRmP8QBNWMaDdnEe0qL5eehmlj5evUoVeE1UeM4PZSc7OrUDad9Uy0GPzyBPWuMNnUvOPQvZ4y93MM62dp1hv0Be/G6zyt4vl5yMBaUhluw0k3iTiUDDfrFfNegyEge5DveosXoS/vpQVBHHQ4BqSlKVQRDqGUk6EXDPEi9/iH1R/h3UFSUL/OWtKBE3WCRhKTX807TQTJgZWw40y3+naMF/33v5xdbQRrMMsTW2sy0V2bH6/NveAoxvDjcXRiGyvQCF7XQECrGwlub6QvTT2c8vL4G0VcUJANvefWfucnPFI3T/76tLsW0H0sbxucK7gcwk2lvsd42F3JRX7q+uY/ishs3dPr9UiIC242UK5MmxKXfczfnMnUvAJ/Jo8LHnwiXld2qYJ6n0O2o2tsB901jaHZ96ZR0BgOYqROdmsFdvZVyUASgXkyEmNFVtQbdrAgFfGMUNY6cBYvBUyqYh54pbDY1h70UDDpgp0FLZoCjFWj9kHjvTg8g/jbGkmd6MNVbSHkRIQWUkL120bn1yI1d5kXbHlXVOS9l4enIvrsla/hAG1IjvxOHYDOL3pkPNLQUNi15bwl7Ssgt57IsHMx6aEvObqSvCDl28KkvHk6NZYvfCZ2je6GytVOBsEdZcacnU+21HfIvy8yDAHC/pytvVVQlbdHOY18Ai++weLrIpkp9PhUl0+CZLS24ez4GUp6bqSqqlOELs4RZESjhUqr8aIEzOrx+5bJ92SW74tW7R8dqjE5wCiYjt6+essQ9SCYHelEO/k1TLCKmNaC4EiNdwQidSEbZAO6q40qNPZ/N2yhP7ubcJxFRdfgd0RYLqKHBzuxzVgt8cELkpA5XC+vOtjE2qxlxux48oyxspZyqnlBt5VFr5F5Hc3oGeA2CzmlCQB+C+Jy6iueQTbEzJ6FGoP4HeHJceMMjuEuuiLQcaxs/y347nOguMFNNsUuABrWSUt/iLt2aIuvqGBfGCDmPgxd2VsRm24nXWbSJjV3l3AvYVXESJCtC9ynVcRYOHaQFIXnlXnYgnnD0plE34A5kCe+WOlbtqorlsCqgvMgGQEyGjZKBSnE4B5pLIB14t4XBFkCRoTLHg8fmc5mG0yeYtTpxzLAl4QDjIWAieSXq4pytRD2W9wHUcJ0tL6wjjLnmCUURiDSdsIrUEC9tSX3BnuGK6jwWWq+bG8a7Ff/41MjV78GxXQKSgm1UXDVyjwl/7utSGV/hbALwL4uoETVdH5UYMByb18EMwJDzOOY/r/LMANPjtwHBGoU//GXx8c+vZ+dMGepNhP9eqCAXhKczcdyM89A1Sjw7p0i9Ld7JwnwrQhl/3CvHsHPrWwsXj3wIuAI6hf7mzvlxkbzEiJsTf+53C3404BAQgdaFic0IeKrEfh//+Qpqv/BVhWD9BU8XMalaOKMopQsyEpSiJeqOFFZsMY9szorHkvbyQnM6k3DV9RZuc1+r8BHP6loRNjOvWtOoRuf0gL75fAZWRFHiKpFmnyJrS4sbms3/iK7Gf0/2hVo720Mm/nBoVRJ0YdgIypG9LSZ1TVIdWXdeeJqVsYn2k6QIn92+YsfeK6LpQzDYoscOdKUoObDbfp/GXiTtByJJxZDB7/xbMCjKOjgoYDRU/oTdplOoxdlO4YmDb8ORpGjjPtPnq786es0KWbpC94UZkJ61D+weq53aRX6g5Vy/vCQkA3OVs7H0d501oQHEdCiZmfkBdroWu6Ilx1phPmGP5C+mtmysdHLxLAZH/IrofYcgtyUHd7Pg/ZaH01hASGltvXAvT7hTOQ5vXEFneBbwBlHhpSaTcowiY5GwTabB4QyJERpezqx4T6YlxPcjctvRqUf1Zxw32GlqtgnTmL3Fibmo5LAKXt751+aqCrEPCVn/l3hd7qSRiHSQhxBpb1Y4j96/NdR6HxBW2H51/CF1r618gN4uDpV+49hDTAImtohYW0NWcy8wH+KR4iqNOmM+SCLWKvD6s5afReNG3WiMn6gSsKHOB8IPoXCnG/hhc3O4thugMTT4UbShTqpc2nCpwB+IkgNhtHJg9O8WnM+Kem2hEcOCzHnnF6vSrht9jyt0eN/uVHH5raLsTvoNzRtuR4+LzPZMM6BrJVoltkbQO0NpoWvBcRVzp0BrShtVhVzTlkQ6i6xyMdasmFutUpjR3EGrLy48FvYvdEj6fK6HoWRhB5QfeZB8c/MdwGM23dhxSQQeShdgs3rhBJ0Npz7aHZmQOgi/56G+F9SAZ1X8qxcr1JfjFlocEKvVpdwB8joJBVXDSw4+OLyIA7Em9VfDW9J1ZFmVxwrZNbDiAp+WYb+KsTFTydv7Z5OiHj1f4lpMSlo1VWLrQqm049AAfpZ40sfjS8DsC5vzOAffFG5v4u2GfAs8ce4mki3W672fRYBRm/wkmT2uNW37avQllEFo+yHVRPQKQwy6kYLtynshAOQthRJMWlRNfX3P7YlAkZ1qsjbDKcTGEOv0r19CitRJdhEGoJfLAju/EnibG5/RMbzuAYc9CtWbW1EP9iVWlHsWb8RS2zqfmvR7sw5iN8i9xnRtepnEl0ew5IUfnBZEky6wbi0XtrWZKlGiSv/6kIReilEDcKcpq/fAsLGEVzEpfVXCwvgTC2Puti9MbrqI5EJ+u/6iBnsiD9dK+u4ngdMPGfHTsfYhQZQ3LTnzigT2bmBpc3eRJa4/KNksDMSj0I1ULWO9iSh6NRt+n6d9KDHjpZZLn9snlBws0e5NlWPypDvdpmrJUSjQ42ZhqdKtuskCjiDAEZYMESyqadlhuTgq2SdnU6nqsMgOBKeHmXmTGtDZJS1MOHK12yJsH0y2egiqdrBlhSun8aDXgaeAkKva061E/6sn5tCc+iLRLJ/F382Y0PscLnCJodd8zp6T+wcwD5JWIDWtzWuLcRf4h8KN9bDmTNovgudL2zkNaMfolWbteVRsvPkxRS+DKSK+VmgvZkWdy/JBlEr4dWxxr6Md2Bve4jBmFX97LATM52afR2/xzHJupXOPBsM1MSGXOFMtj9jjY9k8iB3cTuAqnTz5yT1G3Qq++2Ec8hUWwAfgTWxHMH3rEdBcZe1W1nPnUd8k9fjVbap1kaxaY+Ww1s0fWe0PjfGvHnWnnYTN+0y04DxKU35Z6NmoRbF331kupu9TE3fnCfLvw+gk13GpkkajEMCVFDX7pKyggWV7/NAogso8rFNFvOiSpwhmugka+Pg4guoD5eB+wKIuC0VLXCCV1hpPPaCTMEKH3qynITTuuQFxqjKUi/OInjYZUhapVk4+n0PEGF/pveK8y+WKosBXWgFDtxjz/JFEr9+pzIiYbRn+CcvN9ow3ykAwAxY906aTRbbUsFCFn45esOPp5JHYf+7poVIoWfA8FFGBAxNOUhhWsstgIUYWy7esfqgSrA0VZXs4qDo00FIfaxGJf6HElmhUFfQIINCYcjcdvMlRIAJeeh6ZyrevpxaAhNk6l5YLZlSCe15+UegvkkYaND1tZwYAellXFavSKbQzYwcKQ5UT+0+n+ZUW0JFGb2PFBWyyZ9pQzYnKurt+pJIAeLe7WhPS99KCwXMBQyAZEOKQRV1bXDvCK+HxZQk1sxqE2QeB6bSdm8F9+W/ZufPMFZ4gpTVOh5xr8hS3aMqjuuFTrZofQUDxi8gkWIM+0D0x/URqYayTbSejnljxqguwnqo+VOBqjCedgLPXKwxcqCXROU1qA4/d8xdbVgtUBtK66m3h8pG2OA1C1jfB7HzfoMXNGkaXMKsQM99YKwveVE9EsYHFuCDyby95vZkyA7CXt3J8tXdCHSsagY9BcReraY1Dp0BBy2ItgGILyZnOwySwzBPunPwwK676ZqH+D3Hyp9n/Q9iEQ7yMypgntbhnk0CKclOxemwaAhIC1jRtC5rR3BvNKkCGFgZpzoK92Gg0ml8aU5I4sn5JkXDuT4fpBlKk3iVoY2Q411VZqFmcbkKyB3jhxQdVC5YboHuUPUkxjCODNpgNtm+gfxXelHcAYJymiVC/Yg0pBuO4CKQpJnzf8U+9PPbj+l2RI3PedUMeFC7R0dYiTleDs/qMGyZXrsGCnptr3pUGPVoo31KMT8iiv/3dugVNGDAoPfAqmBza2kb6bJOeWguNud+r4o8V8L8rTvFJGUKsKnvhBFR+64/+4p/uXJX13fz2wP3guFa5UpP+hBMkGl0DvOz5K7Af+2nLfCqY3kdaToKImx8aqpZ47/Xi1CagyjtRCBc8SuThY/drXUWSApIPUj0D3OTVitNVi0sHyBKJyWU3U9grdl+Pe26tsDGTGeaUOVn+UcPZU/JfGrX32qqy3x954pGDiSQbFY/+0dHjy7mKc+/vhzGNu5LR9qzjSxNexc+xh06w4bTQnB/2N6miVroBdXGmSW88hWZnuXqA1IfPG2M+xBjS7cgZELnqN3Hma55SO8qqWp07XNfEijzDlzLM8QcdZG3lCzlC8tz0+XcoJ9UPVDzWYcgLi8y0rRgmq+G4wL88jgY2Hg8RaeKWTAlcWVCmbqxgfyp8/+yut7qr2/X1UmppdWOFQlhohXN5SD83LrJr2+K2qle2Q1Fsn5FA7buy+nNKnPoMp+qFDk9EGe+bI1R8rF/FwDJrvV78WxuLGWd7792c3kjV90rVEb9jwvbWzsMKFTai7uVUF6vcq+vEosMLahywEYOwkSFN9m7kGWDXzbpr63ZjhYaLd7hX1D2+7yJ8C+PU5pND2eq2gOKv0bjMfVJfOA81VSTEIOUbLV5XzUnPBfu3936hvGyioa+G2Gpkp7c3J+7A5fJN/8Yc90kxzhLHpBe507u8G/SKjA538SK8VxfTWVjgbyPuax+OSwPi5GLTGb1TcM7Fk5Y//sZT8Vbi2LqJTKhqJesN6PeyXjbdvU2XBDGFqqBb1gLird7ibH1UDP3uB3o28OZO3bwjv5d94xJ1fV74eNF9saZU0gfYlRDSKDEYypG+TZZYH9uNpXTTRSNa/aiCh8lZQZ2O+L5n8LjPTdo+qAuKMiQcLR2KPSoP1yp5YQ1e3xA4O7XW6FNbSkfZCqyIq/2QE2SBaIARVqAFY6XkL86rkQXnxc6M14POSZF+tXtSsjAnm95Mvm1UKohoTDKvxL3Wgfcbz6L9XiNUnsdLJHbaiDk0P/MB524SNBkXnQ0rQO7NZJwNTJkibiG3bVuxkqDsaKG6dDyz8qOhzDRLNffWkB9Z5oDdJBp7ZdleFEfsTlsmxx0zn7eNHqOTFUt1QGT3mc+zDZIpnR19cffW5EUKTSblf2dImcODzAKGRUGjyUZL3sg0g3blqSxh7qPRe/AVrqaAdWcHt02R8Ux+44O4wTMQSwBeNU70dkHPfMSQ9DMDoFoutUuzPYIgt01BINV52YmOkGdJhPglmQjzukV1JanU7NiVb1TuYPJasndEKkbLzNFqGwYMAtN/ufsWNocWqsNwoxvOomGKQlyunSiHRVUHmq/V1T1kT0TtJWNZyXJaeQ+1+W8KgtAWNijcRMost/+3JncTWmKF01rszyy86UftoR7KU7jtzFflAGyP1FTyYWV5skMejfCewEa70JZ8hRouRaBtkJJy/6Ehwqa9F5RmpHF1eXjqde7VAmyn+vNZN0yXpnGsGh5FBUQZ9ZQ+xYfsxv62NPY9A/S4efO+KfIz5W2YQcKJZlYqIivc4kvnzZcx3CSkgglWd8jEAu4Wz0jBBhCT4VpkxwEy48LZ7Gm0wMcjEHSz2mNgxzRLvkWAlGet9HjqU7Db+F/zvaYLHrYjTx9B+hcRVPn3qd9P4jYbHG6xhHQmLYKwJp/wAS8AiX4RCCn/QmPzNVso0MKaQNyOy6tB7gY4kxiOHTRcuMjRtWyo5PpIfVyBGNmoKMb3pRrPwHjDLaH3HCbtGH3kueFffbhplVxKBlFJi7viaRTtEVVvRpVwgHqpvMc0RR4Bm6ca9AahokXBDnuHxPCQCiygOCMBTYoz/MSBRx6b0JqpJ9IMmJgB3j5CyaK+nCy+8mJCXAEg6PBZjeT59T+V8vQYH8IljYDXqQ5vuDDOY/J8zLFwT+EFukDn611CL0TO+iMlM7QxGbzdARkWYFhDj2OhYoxl16oyqYvwBxsVU3CInADyEdB4K5x+5sPZX74jwpnUA5EeFrCsTzjNlJkv7XGw2E+51k0TyaxV10g/ht5xh0o1aVXlDf0TcGYHVEVS6PsvLelo02Cmm+KWZ7XYdoMvDY4HmO3IIB77FjJAAAA==" alt="photo by KNXRT(https://unsplash.com/@knxrt?utm_source=templater_proxy&amp;utm_medium=referral) on Unsplash"></p>
<h2 id="고정관념을-깨야-시작된다-bm-수립과-사업계획서">고정관념을 깨야 시작된다: BM 수립과 사업계획서<a href="#고정관념을-깨야-시작된다-bm-수립과-사업계획서"><span>#</span></a></h2>
<p>우리는 종종 <strong>사업계획서</strong>나 <strong>비즈니스모델</strong>(BM)을 이야기할 때, 뻔한 '정답'이나 전형적인 형식에 안주하기 쉬워요.<br>
그러나, 창업에서 가장 위험한 스테레오타입(고정관념)은 바로 <strong>남들과 똑같이 생각하는 거</strong>예요.</p>
<blockquote>
<p><strong>누군가가 보아온, 모두가 익숙한 방식의 세상에 나를 우겨넣지 마세요.<br>
남다른 시각, 내가 직접 경험하고 고민한 답이 중요해요.</strong></p>
</blockquote>
<h3 id="고정관념을-깨는-질문">고정관념을 깨는 질문<a href="#고정관념을-깨는-질문"><span>#</span></a></h3>
<p>'저 방식이 왜 당연할까?'라는 의심, 사업의 새로운 실마리는 여기서 시작돼요.<br>
스타트업은 <strong>남들이 경험하지 않은 질문</strong>에서 출발할 때 비로소 경쟁력을 갖추게 돼요.</p>
<h2 id="스타트업의-여정-첫-펭귄-아니면-레밍스">스타트업의 여정: 첫 펭귄, 아니면 레밍스?<a href="#스타트업의-여정-첫-펭귄-아니면-레밍스"><span>#</span></a></h2>
<p>창업은 <strong>한 번 시작하면 멈출 수 없는 여정</strong>이에요.<br>
모두 함께 가는 '레밍스의 딜레마(Lemmings' Dilemma)'에 빠지면 낭떠러지로 이끌릴 수 있어요.<br>
반대로, 미지의 물에 가장 먼저 뛰어드는 'First Penguin'처럼 스스로 길을 내는 게 필요해요.<br>
경쟁사들도 당신의 첫 시도를 눈여겨보고 먼저 가는 사람의 불리함 없이 빠르게 뒤따라 올 수 있어요.</p>
<p><strong>스타트업의 결의란?</strong><br>
"오르고 나면 절로 버릴 수 있는 '아름답고 단순한 도구(사다리)'처럼, 결의란 외우거나 형식으로만 남아선 안 돼요. 사업계획서도 이 사다리가 되어야 해요."</p>
<h2 id="startup-wheel-model-핵심-이해">Startup Wheel Model: 핵심 이해<a href="#startup-wheel-model-핵심-이해"><span>#</span></a></h2>
<p>창업의 본질은 아래 여섯 바퀴가 <strong>유기적으로 움직여야</strong> 비로소 비즈니스가 '굴러'가는 데 있어요.</p>
<table>
<thead>
<tr>
<th>용어</th>
<th>의미</th>
</tr>
</thead>
<tbody>
<tr>
<td>고객(Customer)</td>
<td>돈을 내는 사람</td>
</tr>
<tr>
<td>시장(Market)</td>
<td>돈 내는 사람들이 모여 있는 곳</td>
</tr>
<tr>
<td>요구(Needs)</td>
<td>돈을 내서라도 해결하고 싶은 것</td>
</tr>
<tr>
<td>가치(Value)</td>
<td>돈을 내는 구체적인 이유</td>
</tr>
<tr>
<td>마케팅(Marketing)</td>
<td>돈을 내도록 가치를 알리는 과정</td>
</tr>
<tr>
<td>사업모델(BM)</td>
<td>돈을 버는 방법</td>
</tr>
</tbody>
</table>
<p><strong>이 여섯 개의 바퀴가 단절 없이 돌아가야 사업이 움직인다!</strong></p>
<h2 id="business-plan--model-flow">Business Plan &amp; Model Flow<a href="#business-plan--model-flow"><span>#</span></a></h2>
<p>실제 <strong>사업계획 수립 과정</strong>은 아래 순환과정을 기본으로 해요.</p>
<ol>
<li><strong>고객과 Needs 찾기</strong>
<ul>
<li>'돈 내는 사람'과 그가 반드시 해결하고 싶은 '문제'를 찾아요.</li>
</ul>
</li>
<li><strong>타겟 마켓 설정 및 아이템 선정</strong>
<ul>
<li>아이템과 시장의 적합성을 분석.</li>
</ul>
</li>
<li><strong>시장 조사(기존 솔루션 탐색)</strong>
<ul>
<li>시장에는 이미 어떤 솔루션이 있는지 조사.</li>
</ul>
</li>
<li><strong>경쟁 분석 및 차별화된 제안</strong>
<ul>
<li>기존 대비 왜 더 나은지 설명할 수 있어야 함.</li>
</ul>
</li>
<li><strong>실현 요건과 팀의 강점 어필(Investor Relation)</strong>
<ul>
<li>'이 팀만이 만들 수 있다'는 신뢰, 또는 그렇지 않으면 사업 계획을 다시 수립</li>
</ul>
</li>
<li><strong>새로운 Value Proposition(가치제안) 제시</strong>
<ul>
<li>시장에 완전히 새로운 가치를 제안</li>
</ul>
</li>
<li><strong>마케팅 실행</strong>
<ul>
<li>가치를 알리고, 고객과 Needs를 다시 찾기</li>
</ul>
</li>
<li><strong>고객 결제와 가치 순환</strong>
<ul>
<li>결국, 고객이 돈을 내면서 BM이 완성되고 다시 순환</li>
</ul>
</li>
</ol>
<h3 id="사업계획서-이렇게-녹아들어야-합니다">사업계획서, 이렇게 녹아들어야 합니다<a href="#사업계획서-이렇게-녹아들어야-합니다"><span>#</span></a></h3>
<ul>
<li><strong>고객/시장/문제/가치/차별화/팀/실행/수익모델</strong>이 유기적으로 연결된 순환 구조,</li>
<li>'당연시되는 것' 뒤에 숨은 고정관념을 끄집어내 '내 시각'으로 재정의한 설명,</li>
<li>'우수 IR' 케이스들은 이러한 요소들이 매끄럽게 설득력 있게 스토리화됩니다.</li>
</ul>
<p><strong>흔한 형식에 만족하지 마세요. 가장 매력적인 사업계획서는, 남들과 다른 '나만의 질문’에서 시작해, 그것을 시장의 언어로 풀어내는 능력에서 완성됩니다.</strong></p>
<hr>
<blockquote><div><p>Trust your own instinct. Your mistakes might as well be your own, instead of someone elses.</p></div><p>— Billy Wilder</p></blockquote></article></div>

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