<div id="readability-page-1" class="page"><article id="post-2149">
			
	
	<div>
			
<p>Founders struggling to come up with a “good business idea”: Instead of trying to develop an entirely new idea, try focusing on delivering a 10x better experience for an existing user behavior.</p>



<p>Advantages include:</p>



<ul>
<li>If it’s already a common behavior, there’s likely a large market opportunity</li>



<li>Users are familiar with the behavior, so you won’t need to educate them on something new</li>



<li>In this world, there’s no shortage of things that could be improved</li>
</ul>



<p>Stripe, Shopify, Brex, Carta – these are all examples of companies that didn’t invent new ideas, but instead made existing processes significantly easier and better, and built unicorns in the process.</p>
					</div>
</article></div>

Chang Kim's Homepage

Founders struggling to come up with a “good business idea”: Instead of trying to develop an entirely new idea, try focusing on delivering a 10x better experience for an existing user behavior.
Advantages include:
If it’s already a common behavior, there’s likely a large market opportunity
Users are familiar with the behavior, so you won’t need to educate them on something new
In this world, there’s no shortage of things that could be improved
Stripe, Shopify, Brex, Carta – these are all examples of companies that didn’t invent new ideas, but instead made existing processes significantly easier and better, and built unicorns in the process.

Make Things Better

댓글