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					<p>Not that long ago, Crumbl Cookies was just a small-town bakery in Logan, Utah. But fast forward a few years, and it’s gone more viral than Charli D’amelio (though probably not that much) with over <strong>1,000 locations across the U.S. and Canada.</strong> But the one thing we just can’t shake off is Crumbl didn’t just grow; it exploded. <em>And a huge part of that success?</em> TikTok.</p>
<p>Crumbl basically hoped on the TikTok trend and owned it. The brand mastered the art of turning cookies into a viral phenomenon, making <strong>each weekly flavor drop</strong> feel like a can’t-miss event. <em>The result?</em> Millions of engaged fans, billions of views, and a <strong>marketing playbook</strong> that other brands would kill for.</p>
<p><em>So, how did they do it? And what can other businesses learn from their rise?</em> Let’s break it down.</p>
<h2>From Humble Bakery to Cookie Empire</h2>
<p>Crumbl started with one simple goal: make the best cookies out there. Founders Jason McGowan and Sawyer Hemsley weren’t just baking for fun: they treated it like a <strong>science experiment,</strong> tweaking recipes based on real customer feedback. <strong>But their real genius move?</strong> The rotating menu.</p>
<p><img fetchpriority="high" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/From_Humble_Bakery_to_Cookie_Empire.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="From Humble Bakery to Cookie Empire " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"><br>
Instead of offering the same flavors year-round, Crumbl drops <strong>four new cookies every week.</strong> It’s a mix of innovation and FOMO (fear of missing out) – if you don’t try a flavor now, you might never see it again. <em>And that sense of urgency?</em> It’s addictive, and not just because of the sugar.</p>
<p>By 2024, Crumbl had surpassed 1,000 stores, fueled by a <strong>franchise-friendly model </strong>and a <strong>rabid online fanbase.</strong> But it wasn’t just about good cookies, it was about how they made people feel. And that’s where TikTok came in.</p>
<h2>How Crumbl Became TikTok Famous</h2>
<p>By 2024, its official account (@CrumblCookies) had <strong>6.7 million followers</strong>, and videos regularly racked up over 1.3 million views. <em>The hashtag #CrumblCookies?</em> It’s been viewed over <strong>3.4 billion times.</strong> <em>So, what’s the secret sauce?</em> A few key strategies:</p>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/How_Crumbl_Became_TikTok_Famous.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="How Crumbl Became TikTok Famous " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<h3>1. The Weekly Flavor Drop = Built-In Hype</h3>
<p>Every Sunday, Crumbl reveals its new lineup, and it’s always a moment. Fans rush to <strong>react, review, and rank </strong>the cookies – turning what could’ve been a simple menu update into a full-fledged event.</p>
<h3>2. Next-Level Food Media</h3>
<p>While TikTok loves raw, behind-the-scenes content, Crumbl took a different approach. Slow-motion shots of cookies breaking apart, gooey chocolate oozing, caramel dripping – it’s almost too good to watch. Their cinematography makes the cookies feel luxurious, creating <strong>instant cravings.</strong></p>
<h3>3. Customers Became the Marketers</h3>
<p>Crumbl didn’t just push its own content – it lets customers drive the hype. The hashtag #CrumblReview (919 million+ views) is packed with everyday people ranking that week’s flavors, turning them into <strong>unofficial brand ambassadors.</strong></p>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/Customers_Became_the_Marketers.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="Customers Became the Marketers " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<h2>The Marketing Playbook That Made It Work</h2>
<p>Now, everyone could follow this list and try to get TikTok famous overnight, but here’s the key: not everyone can pull it off. Crumbl’s TikTok success isn’t just luck. It’s pure strategy:</p>
<h3>1. Scarcity Drives Demand</h3>
<p>The rotating menu isn’t just a fun gimmick: it’s marketing gold. Limited-time flavors mean people have to act now or risk missing out, creating a <strong>constant cycle of repeat customers.</strong></p>
<h3>2. Making Cookies Look Expensive</h3>
<p>Crumbl flipped the script on TikTok marketing. Instead of raw, casual content, it leaned into <strong>high-quality, cinematic visuals.</strong> The cookies look premium, making them feel actually worth the hype.</p>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/Making_Cookies_Look_Expensive.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="Making Cookies Look Expensive " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<h3>3. Customers = Content Creators</h3>
<p>Every week, thousands of fans post their own Crumbl reviews. And instead of just watching, the brand<strong> engages, reshapes, and amplifies</strong> this content, fueling an endless loop of organic promotion.</p>
<h3>4. Influencer Marketing Done Right</h3>
<p><em>One of the best things Crumbl does?</em> Partnerships. But Crumbl doesn’t just work with influencers: it <strong>strategically partners with the right ones.</strong> For example, one campaign managed with Later Influence, generated 39 million impressions, 174,500 engagements, and $1.2 million in earned media value – from just five influencers.</p>
<p>And it’s not just influencers! From Olivia Rodrigo to Kylie Jenner, Crumbl Cookie makes eating mouth-watering foods a whole experience.</p>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/Influencer_Marketing_Done_Right.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="Influencer Marketing Done Right " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<h3>5. Ads That Don’t Feel Like Ads</h3>
<p>Crumbl uses TikTok’s Spark Ads to <strong>boost already viral content.</strong> So, instead of traditional advertising, they amplify posts that people are already loving. In fact, one Spark Ads campaign alone didn’t just make the company hit a million followers; it crushed that goal, doubling down to hit<strong> two million</strong> within the campaign’s two-month run. (<a href="https://ads.tiktok.com/business/en-US/inspiration/crumbl-521?" target="_blank" rel="noopener">Tiktok</a>)</p>
<p><em>The numbers?</em></p>
<ul>
<li>22 million views</li>
<li>1,500% increase in followers</li>
<li>Over 3 million total followers (and counting)</li>
</ul>
<p>Now, TikTok isn’t just a channel for Crumbl – it’s the channel. Weekly drops <strong>keep the hype going,</strong> and Spark Ads basically make sure each new release reaches even more fans.</p>
<h2>Beyond TikTok: A Genius Business Model</h2>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/Beyond_TikTok__A_Genius_Business_Model.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="Beyond TikTok: A Genius Business Model " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<p>Don’t get us wrong though, Crumbl isn’t just winning on social media – it’s built for growth. Here’s why:</p>
<h3>1. Franchising at Warp Speed</h3>
<p>Crumbl’s franchise model makes expansion easy. New store owners get access to centralized marketing, online ordering, and a massive social media presence. It’s a plug-and-play system that keeps the brand strong.</p>
<h3>2. A Digital-First Approach</h3>
<p>At this point, Crumbl isn’t just a bakery, it’s a tech company. Why? The bakery doesn’t limit itself and makes an app just for ordering – it’s a full-on engagement hub with:</p>
<ul>
<li>Exclusive deals</li>
<li>Loyalty rewards</li>
<li>Seamless online shopping</li>
</ul>
<h3>3. Multiple Revenue Streams</h3>
<p>And last but not least, it’s all about the experience. That’s why Crumbl doesn’t just sell cookies, it builds a brand with branded merch (yes, people actually buy Crumbl sweatshirts), gift boxes and corporate orders, and in-app exclusives + limited-edition drops. Everything they do is part of a bigger goal: to make people feel like they belong to a unique, sort-of niche club, where everyone is eating top-tier cookies and feeling special.</p>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/Multiple_Revenue_Streams.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="3. Multiple Revenue Streams " width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<h2>What Other Brands Can Learn from Crumbl</h2>
<p><em>Want to build a brand people obsess over?</em> Here’s what Crumbl did right:</p>
<ul>
<li><strong>Understand Each Platform.</strong> Crumbl studied what works and adapted. Brands that take the time to learn the platform will always win.</li>
<li><strong>Let Customers Do the Talking.</strong> User-generated content is gold. The more people talk about your brand, the less you have to market yourself.</li>
<li><strong>Keep It Fresh.</strong> It doesn’t matter if it’s new flavors, seasonal products, or exclusive drops, keeping things new keeps audiences engaged.</li>
<li><strong>Quality vs. Authenticity.</strong> Crumbl went for polished, high-end visuals, and it worked. <em>But the real lesson?</em> Know what fits your brand. Not every company needs glossy content – some thrive on raw, unfiltered videos.</li>
<li><strong>Smart Ads &gt; Random Spending.</strong> Crumbl doesn’t just throw money at ads. It uses organic engagement and strategic paid boosts – a formula that actually drives <a href="https://wp-boston.com/maximizing-roi-with-seo-why-your-business-needs-a-long-term-strategy/" target="_blank" rel="noopener">ROI</a>.</li>
</ul>
<p><img loading="lazy" data-recalc-dims="1" decoding="async" src="https://i0.wp.com/epicdevs.com/wp-content/uploads/2025/03/What_Other_Brands_Can_Learn_from_Crumbl.jpg?resize=800%2C388&amp;quality=89&amp;ssl=1" alt="What Other Brands Can Learn from Crumbl" width="800" height="388" sizes="(max-width: 800px) 100vw, 800px"></p>
<h2>Wrapping Up: The Blueprint for Social Media Success</h2>
<p>Crumbl didn’t just build a cookie brand: it built a movement. By blending an innovative product with next-level digital marketing, it turned a <strong>simple bakery into a social media empire.</strong></p>
<p><em>So, final thoughts?</em> If you want to win in today’s market, you can’t just sell a product – you have to <strong>create an experience.</strong> Engage, innovate, and make your audience feel like they’re part of the journey. <em>Because the brands that do?</em> They don’t just grow. They take over.</p>
				</div></div>

Epic Developer

Not that long ago, Crumbl Cookies was just a small-town bakery in Logan, Utah. But fast forward a few years, and it’s gone more viral than Charli D’amelio (though probably not that much) with over 1,000 locations across the U.S. and Canada. But the one thing we just can’t shake off is Crumbl didn’t just grow; it exploded. And a huge part of that success? TikTok.
Crumbl basically hoped on the TikTok trend and owned it. The brand mastered the art of turning cookies into a viral phenomenon, making each weekly flavor drop feel like a can’t-miss event. The result? Millions of engaged fans, billions of views, and a marketing playbook that other brands would kill for.
So, how did they do it? And what can other businesses learn from their rise? Let’s break it down.
From Humble Bakery to Cookie Empire
Crumbl started with one simple goal: make the best cookies out there. Founders Jason McGowan and Sawyer Hemsley weren’t just baking for fun: they treated it like a science experiment, tweaking recipes based on real customer feedback. But their real genius move? The rotating menu.
four new cookies every week. It’s a mix of innovation and FOMO (fear of missing out) – if you don’t try a flavor now, you might never see it again. And that sense of urgency? It’s addictive, and not just because of the sugar.
By 2024, Crumbl had surpassed 1,000 stores, fueled by a franchise-friendly model and a rabid online fanbase. But it wasn’t just about good cookies, it was about how they made people feel. And that’s where TikTok came in.
How Crumbl Became TikTok Famous
By 2024, its official account (@CrumblCookies) had 6.7 million followers, and videos regularly racked up over 1.3 million views. The hashtag #CrumblCookies? It’s been viewed over 3.4 billion times. So, what’s the secret sauce? A few key strategies:
1. The Weekly Flavor Drop = Built-In Hype
Every Sunday, Crumbl reveals its new lineup, and it’s always a moment. Fans rush to react, review, and rank the cookies – turning what could’ve been a simple menu update into a full-fledged event.
2. Next-Level Food Media
While TikTok loves raw, behind-the-scenes content, Crumbl took a different approach. Slow-motion shots of cookies breaking apart, gooey chocolate oozing, caramel dripping – it’s almost too good to watch. Their cinematography makes the cookies feel luxurious, creating instant cravings.
3. Customers Became the Marketers
Crumbl didn’t just push its own content – it lets customers drive the hype. The hashtag #CrumblReview (919 million+ views) is packed with everyday people ranking that week’s flavors, turning them into unofficial brand ambassadors.
The Marketing Playbook That Made It Work
Now, everyone could follow this list and try to get TikTok famous overnight, but here’s the key: not everyone can pull it off. Crumbl’s TikTok success isn’t just luck. It’s pure strategy:
1. Scarcity Drives Demand
The rotating menu isn’t just a fun gimmick: it’s marketing gold. Limited-time flavors mean people have to act now or risk missing out, creating a constant cycle of repeat customers.
2. Making Cookies Look Expensive
Crumbl flipped the script on TikTok marketing. Instead of raw, casual content, it leaned into high-quality, cinematic visuals. The cookies look premium, making them feel actually worth the hype.
3. Customers = Content Creators
Every week, thousands of fans post their own Crumbl reviews. And instead of just watching, the brand engages, reshapes, and amplifies this content, fueling an endless loop of organic promotion.
4. Influencer Marketing Done Right
One of the best things Crumbl does? Partnerships. But Crumbl doesn’t just work with influencers: it strategically partners with the right ones. For example, one campaign managed with Later Influence, generated 39 million impressions, 174,500 engagements, and $1.2 million in earned media value – from just five influencers.
And it’s not just influencers! From Olivia Rodrigo to Kylie Jenner, Crumbl Cookie makes eating mouth-watering foods a whole experience.
5. Ads That Don’t Feel Like Ads
Crumbl uses TikTok’s Spark Ads to boost already viral content. So, instead of traditional advertising, they amplify posts that people are already loving. In fact, one Spark Ads campaign alone didn’t just make the company hit a million followers; it crushed that goal, doubling down to hit two million within the campaign’s two-month run. (Tiktok)
The numbers?
22 million views
1,500% increase in followers
Over 3 million total followers (and counting)
Now, TikTok isn’t just a channel for Crumbl – it’s the channel. Weekly drops keep the hype going, and Spark Ads basically make sure each new release reaches even more fans.
Beyond TikTok: A Genius Business Model
Don’t get us wrong though, Crumbl isn’t just winning on social media – it’s built for growth. Here’s why:
1. Franchising at Warp Speed
Crumbl’s franchise model makes expansion easy. New store owners get access to centralized marketing, online ordering, and a massive social media presence. It’s a plug-and-play system that keeps the brand strong.
2. A Digital-First Approach
At this point, Crumbl isn’t just a bakery, it’s a tech company. Why? The bakery doesn’t limit itself and makes an app just for ordering – it’s a full-on engagement hub with:
Exclusive deals
Loyalty rewards
Seamless online shopping
3. Multiple Revenue Streams
And last but not least, it’s all about the experience. That’s why Crumbl doesn’t just sell cookies, it builds a brand with branded merch (yes, people actually buy Crumbl sweatshirts), gift boxes and corporate orders, and in-app exclusives + limited-edition drops. Everything they do is part of a bigger goal: to make people feel like they belong to a unique, sort-of niche club, where everyone is eating top-tier cookies and feeling special.
What Other Brands Can Learn from Crumbl
Want to build a brand people obsess over? Here’s what Crumbl did right:
Understand Each Platform. Crumbl studied what works and adapted. Brands that take the time to learn the platform will always win.
Let Customers Do the Talking. User-generated content is gold. The more people talk about your brand, the less you have to market yourself.
Keep It Fresh. It doesn’t matter if it’s new flavors, seasonal products, or exclusive drops, keeping things new keeps audiences engaged.
Quality vs. Authenticity. Crumbl went for polished, high-end visuals, and it worked. But the real lesson? Know what fits your brand. Not every company needs glossy content – some thrive on raw, unfiltered videos.
Smart Ads > Random Spending. Crumbl doesn’t just throw money at ads. It uses organic engagement and strategic paid boosts – a formula that actually drives ROI.
Wrapping Up: The Blueprint for Social Media Success
Crumbl didn’t just build a cookie brand: it built a movement. By blending an innovative product with next-level digital marketing, it turned a simple bakery into a social media empire.
So, final thoughts? If you want to win in today’s market, you can’t just sell a product – you have to create an experience. Engage, innovate, and make your audience feel like they’re part of the journey. Because the brands that do? They don’t just grow. They take over.
The post Crumbl Cookies: From Small-Town Bakery to TikTok Famous appeared first on EpicDevs.

Crumbl Cookies: From Small-Town Bakery to TikTok Famous

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