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<p>People often focus on the monthly burn, but not as much on speed.</p>



<p>If your company is burning $100K per month, a 3-month project delay adds $300K to your burn rate.</p>



<p>People also care about speed, but not as much about direction.</p>



<p>If you spend 12 months building a product only to discover problems you could have more easily identified sooner, through lean testing, user interviews, and other methods – by that point, you’ve spent $1.2M in burn.</p>



<p>$100K &lt; $300K &lt; $1.2M.</p>



<p>Monthly burn &lt; Speed &lt; Directions.</p>
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Chang Kim's Homepage

People often focus on the monthly burn, but not as much on speed.
If your company is burning $100K per month, a 3-month project delay adds $300K to your burn rate.
People also care about speed, but not as much about direction.
If you spend 12 months building a product only to discover problems you could have more easily identified sooner, through lean testing, user interviews, and other methods – by that point, you’ve spent $1.2M in burn.
$100K < $300K < $1.2M.
Monthly burn < Speed < Directions.

Monthly burn < Speed < Directions

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